Social Media for Tourism- Is it even necessary? - Leatherback Media

Social Media for Tourism- Is it even necessary?

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Social Media for Tourism – Is it even necessary?

As a Caribbean based business, social media is the backbone of marketing in the tourism industry. The clients you want to be targeting are frequently tourists who are NOT currently on your beautiful little island.

The brunt of your digital marketing efforts should be put into your social media accounts, which can be an incredible and free way to reach your ideal clients!

Social media has the ability to showcase your business to people all over the world. A strategic marketing plan can make your business one the tourists will absolutely be aiming to visit during their vacation.

We’re here to help your business take advantage of social platforms, to help you reach your ideal audience, appeal to residents and tourists, and help you become as profitable as possible.

Social Media on the Rise

Social Media is a portal connecting you and your business with the outside world, right at your fingertips.

Constantly evolving and changing, social media has never been more relevant and less avoidable.

There are almost 4 billion users across social media channels, with that number only set to rise; reaching your potential clients has never been more possible.

Social media is important for all businesses in this age, and knowing how to target your audience will help increase your brand presence, cultivate your community, generate consumer interest, and attract new clients.

It’s time for your business to take advantage of this.

Which platforms should I be on?

I’ll let you in on a secret.

Not every business should be on every social media. But I’m sure you already know this.

The easiest way to decide which platforms your brand should focus on is to put yourself in the shoes of your target audience. Which platforms are they on?

There’s no point trying to build a following on TikTok if your target audience focuses more on Facebook.

Why bother creating a LinkedIn if your audience is on Instagram?

It’s questions like these that can help you pinpoint which socials you should be on.

Remember, you’re not marketing to yourself.

If you need help deciding which platforms you need to be on, and what you need to be posting on these platforms, reach out to us!

We can take away the stress of social media for you.

Do you need help with your social media?

Find out about all the services we offer to help you save time, grow your customer base and make more sales.

Yes please!

Leatherback Media

Taking your socials seriously



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